Renatha Andrade

Pity Party

Vinyl Sleeve and Fanzine

06
2023

A birthday that went wrong, translated into a record sleeve and a fold-out fanzine that opens into a poster of a crumpled party hat.

Area
Cover design, illustration and editorial design
Format
Vinyl sleeve and fold-out fanzine/poster
Context
Introduction to Design, first year
Role
Cover design, illustration and editorial design.
The full package: sleeve, booklet and stickers

Cover design — 2023

Developed during the first year of my Communication Design degree, within the Introduction to Design course, this project responds to a brief to choose a song and translate what it evokes into a vinyl record. I chose Melanie Martinez’s Pity Party, drawing from a personal memory of a birthday celebration that did not unfold as expected, and explored the contrast between a festive appearance and the more vulnerable moment that follows.

The record sleeve portrays the birthday girl as a circus-like figure. Her red nose, party hat and melancholic expression act as a metaphor for performed joy and the fragility behind the celebration. A blue and red colour palette carries this tension across the vinyl package.

The accompanying fanzine uses a sequence of illustrations to show the traces of the party before and after its turning point. When fully unfolded, it becomes a poster of a crumpled birthday hat, transforming an object associated with celebration into a symbol of its ending.

My role
Cover design, illustration and editorial design.

Two views of the illustrated Pity Party vinyl sleeve and record
The splattered vinyl, seen face on
The illustrated Pity Party vinyl sleeve wrapped in clear plastic
The heart stickers, scattered